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These days, companies can use a mobile app as a means of self-extension for increased reach to business audiences. Their clients are increasingly leaning towards mobile apps. Two of the most popular and wide-reaching platforms for mobile apps are iOS and Android.  While iOS has its own customer base, Android is winning with a market share of 86.8%. So, you may want to choose to have your app developed for the former.

In either case, this guide explores the key points that you must keep in mind while developing a mobile app that will reach more of your target audience:

Make Sure the Mobile App Works Well even with a Lagging Internet Connection

While developing a mobile app for a billion users, you need to make sure that it will work well in the presence of flaky and slow internet connections. In this regard, first, you must consider the matter of data compression quite seriously. Compressing will help your app fetch the data fast even when the internet is running slowly. Moreover, your mobile app must retain part of its functionality offline.

Taking the ‘offline-first approach’ in mobile app development can be highly advantageous. But that isn’t all you’ll need to do. Ensuring your app users can avoid redundant calls to the internet is another important concern. Use caching smartly to make that happen. Also, it will conserve mobile battery, and your users will be more likely to stick with your app.

While It is essential to reduce the number of internet calls, so that your mobile app will run faster, you cannot remove the need for network calls completely. In that case, batching the calls can work well.  Moreover, we would recommend you create an app that does most of its data syncing on Wi-Fi.

Keep Device Memory Usage Low

Your potential app users will thank you for creating an app that doesn’t consume a lot of their phone’s memory. To get an idea of how your app will function on a wide range of devices, you may take help from Facebook’s device-year-class library. Specifically, it analyzes an Android device’s specifications. After that, it calculates which devices were considered “high end” in a specific year.

With the information about the device’s processing power in hand, you will find it easier to determine how your own app will work on the low-end ones. In the case of the devices on the lower end, your app can pass on the job to the server. Additionally, your app will eat even lesser memory if it skips the animation on the low-end devices.

Ensure the Mobile App Occupies Less Disk Space

Should you manage to do this, your target audience is much more likely to grow and expand. Thus, ensure that your app stores its data very smartly on a user’s device. If your app can calculate the cache size based on the space available on the disk, it can choose how much data to store on a mobile. Additionally, build in a mechanism that will delete unnecessary data from time to time.

Install in the Best Safety Measures

These days everyone is concerned about their data privacy and security. If you are developing a mobile app, it’ll need to be very secure. We recommend that you avoid storing any key in your Kotlin or Java code directly. A better option is to store the secret key in the C++ compiled SO file. That way, the keys will need to be reverse-engineered. Also, use HTPPS for a secure and sharp connection necessary during data transfer.

Constrain the App’s Size

Mobile app size also plays a vital role in determining how many people will download that app – and not uninstall it the next day! So, the size of your APK should be a main concern. If the APK size is small, the mobile app will get more downloads. Almost all of the users check the app size before downloading. Therefore, the smaller the app size, the higher the chance an app will get downloaded.

Most importantly, if the mobile app is not making their phone hang due to its big size, users are less likely to uninstall it later. You can use an Android App Bundle to reduce the size of your mobile app. Also, app protection software, like Pro-guard, are very useful in reducing app size.

Make the Mobile App Available in Local Languages

It is quite significant that you localize your mobile app. That can mean making it available in native languages. The idea is for your consumers to be able to use your application in their local language effortlessly. You’ll win over even more users for your app this way!

Check that it Displays Well on Different Screen Sizes

You should test your mobile app on different screen sizes before releasing it. Afterward, based on the results, you can optimize the UI for most screen sizes.

Hire the Best App Developers in the Field

If you are unaware of all the technical stuff part of app development, hire an expert developer to make the mobile app for your business. While shortlisting the best ones can be a challenging task, we recommend you meet the potential firms first. Whether you do that on call or by having a conversation in person, a detailed meeting, where you explain to them exactly what your specific requirements are, is a must.

Additionally, make sure the firm you choose won’t overlook the points we mentioned above.  It is crucial that you are clear on how you want your app to serve your target audience. Only then will a mobile app development company successfully provide you with precisely what you want.

To know more about mobile app development techniques, or hire the all-in-one app development company, contact us.