Our exposure, user experience, impression and impact of a certain good or service is designed by a mixture of components, with communication and interaction playing a main role. In practical terms, the specifics of communication, design and animation make an important and essential difference in modern mobile apps.
Why is animation essential for mobile user experience?
Animation has a unique and extremely special role is user interface design, as it is one of most essential tools of thriving, productivity interaction. It goes without saying that without animation, there cannot be any communication or interaction. Since, humans are excited with the thought of visually-driven animation, trying to figure out the energy and effort behind the picture, which is worth a thousand words, gets even more intense and powerful with the help of animation.
Animation brings life into the method of communication, and is essentially a great asset for mobile apps that have to be enhanced with limited screen domain, while giving an informative and operational interface.
Main types of animation:
There are two main types of animation in an advanced user interface: Operational and entertaining:
Operational animation is delicate and refined animation that we implant in a user interface design, as part of the procedure. Thus, the goal of functional animation is to help the user better understand what’s going on and how to use your app most effectively.
Entertaining animation is concentrated on user emotions. The objective of this type of animation is in entertaining the user, and accumulating a brand’s worth and valuation into a product.
Operational animation: Operational animation gives users a story about how the app operates. It’s supposed to:
- Build important and significant transitions.
- Provide visual reports.
- Show system progress.
- Help the user to begin.
Entertaining animation: What does the term user experience mean? Many trust that user experience is all about how a product works, but actually User experience (UX) is about a lot more than the “capability and potential to use” something. Therefore, user experience (UX) is in fact all about feelings, emotions and state and frame of mind.
“Entertain” is a word that we’re hearing and using more often to describe pleasing and delightful moments in our products. Entertainment is the magic word that makes us fall in love with a product. It’s a main focused component to aim and aspire for when designing. And animation can make user experience undoubtedly enjoyable and memorable
Here are a few steps in which animation can help develop enjoyable and memorable moments on a mobile.
- Determine elegance.
- Honor and appreciate the user.
- Bring individuality and humanity.
- Entertaining to the users.
What you should keep in mind when designing your animation?
Animate with direction and determination:
Animation is overpowering when used in an elegant way. But with great power comes great responsibility. When deciding to utilize animation in your app, keep in mind to use it only when it has signification, and won’t divert the user from successfully achieving what they intended to do. Be mindful of the fact that the best animations are those that seem pure and real, and don’t draw too much focus towards to themselves.
Keep duration in mind:
Keep hands-on and interactive content easy and design for repeated use. Ask yourself a question: “will the animation get irritating and aggravating on repeated use, or is it universally clear and understood by the users?” However, the animated design can be updated later on for a better user experience. Animation that is done correctly has an immense impact and influence on user experience. It can turn a digital product from an arrangement of stable screens, into meticulously choreographed energetic, high-powered and magnetic experiences.